Exercise 1 – Vocabulary

Repeat each word, definition, and example sentence after your tutor.

1. orbit (noun) – the curved path of an object around a planet or star.
   Example: Satellites orbit the Earth and are used for communication.

2. sponsorship (noun) – financial support for an activity or event in exchange for advertising.
   Example: The sports team received sponsorship from a major brand.

3. visibility (noun) – the degree to which something can be seen.
   Example: Companies pay for advertising that guarantees maximum visibility.

4. innovation (noun) – the use of new ideas or technology to improve something.
   Example: Putting ads in space is considered a bold innovation.

5. controversial (adj) – likely to cause strong disagreement.
   Example: Advertising in space is a controversial idea because it may damage the night sky.

6. commercialize (verb) – to make something available for business or profit.
   Example: Some people believe space should not be commercialized.

7. brand recognition (noun) – the ability of consumers to identify a brand.
   Example: Coca-Cola has some of the highest brand recognition in the world.

Exercise 2 – Article

Will We See Ads in Space?

In 2025, businesses are exploring advertising in ways that once sounded like science fiction. One of the most surprising ideas is advertising in space. Several start-ups have proposed launching satellites that display logos or short messages visible from Earth.

The business case is simple: millions of people could see the same ad at the same time. For companies, this kind of visibility would be unmatched. Space ads could also become a form of sponsorship for space exploration, helping fund expensive missions.

However, the idea is highly controversial. Astronomers argue that turning the night sky into a giant billboard could interfere with scientific research and ruin the natural beauty of the stars. Environmentalists worry about adding even more satellites to Earth’s orbit, increasing the risk of space debris.

Despite these concerns, innovation in advertising rarely slows down. From digital ads on skyscrapers to product placements in video games, brands are always looking for new ways to get attention. Advertising in space may sound extreme, but some experts believe it’s only a matter of time before it becomes reality.

Whether this future excites or frightens you, one thing is certain: the sky may no longer be the limit for global brands.

Exercise 3 – Discussion

• Would you like to see advertising in space? Why or why not?

• Do you think companies should be allowed to commercialize the night sky?

• If space ads funded space exploration, would that make them more acceptable?

• Which brands do you think would be most interested in space advertising?

• How could space advertising change marketing strategies in the future?

Exercise 4 – Further Discussion

• What other unusual forms of advertising have you seen (e.g., on airplanes, in video games, on clothing)?

• How does advertising influence your own choices as a consumer?

• Do you think advertising has become too invasive in daily life?

• If you worked in marketing, would you be excited to try space advertising?

• Do you think there should be international laws controlling advertising in space?

Exercise 5 – Writing Task

Essay Prompt:
"Some people believe that advertising in space is an exciting innovation. Others think it is unnecessary and harmful. Do you agree or disagree? Give reasons and examples."

Sample Essay (TOEFL Style)

I disagree with the idea of advertising in space, because it could cause more harm than good.

First, the night sky is a shared natural resource. Turning it into a billboard would take away something beautiful from everyone. People around the world enjoy looking at the stars, and astronomers rely on a clear sky to conduct important research. Filling the sky with logos would damage both culture and science.

Second, there are already too many satellites in orbit. Adding more would increase the danger of space debris, which could damage existing satellites or even spacecraft. This risk is far greater than the potential profits companies might make.

Of course, I understand the argument that advertising could help fund space exploration. However, there are other ways to raise money, such as government funding or private investment. We do not need to commercialize the stars.

In conclusion, while advertising in space may seem like an exciting innovation, I believe it would harm society more than it would help. The sky should remain free and natural for everyone to enjoy.